The updated Facebook developer dashboard looks much more sophisticated than the old dashboard overall, but what I’m most excited about is the roles and mobile functionality.With the roles functionality you now can have an admin, which controls everything, including deleting the account. When working work developers or “sandboxing” Facebook application previously, you had to add every developer and test user, including clients as admins of the application.
Now, with the developer classification, I can have help with my applications, but not have to worry if someone “accidently” deletes my application or removes me as the admin. Reminds me of an ownership article released by NPR a few years ago at http://www.npr.org/templates/story/story.php?storyId=93841182
Additionally, there is a test and insights user role. With the insights roll, the analytics team (if you are lucky to have one) can go in and crunch all the numbers without having access to the whole enchilada. Most useful if you work with clients that have multiple agencies helping with different social media/digital responsibilities. I hated the idea that my intellectual property could be “borrowed” even though all they needed where the metrics.
In final, what excites me is the updated information about mobile and making Facebook application mobile compatible. As always there is the choice of integrating via a mobile web browser, but the enhanced integration with iOS and Android is exciting. However, I also think this signifies a shift in the mobile industry. In a silent way, Facebook has declared iOS and Android operating systems the winning teams by offering deeper integration. Nokia, Windows, HP/Palm and Blackberry better step up its game and get Facebook to notice or they are going to be sitting on the bench for the next five years.
While everyone else is trying to incorporate Facebook Connect, it looks like Facebook is returning the favor to Yahoo, AOL and Hotmail.
According to Fast Company, in roughly 24 hours, nearly 6,000 people have registered to participate in an experiment they started called The Influence Project. They will be featuring the most influential person in their November issue. However, they plan to incorporate every participants photo into an “amazing” photo spread.
Influence will be measured by:
1. The number of people who directly click on your unique URL link. This is the primary measure of your influence, pure and simple.
2. You will receive partial “credit” for subsequent clicks generated by those who register as a result of your URL. In other words, anyone who comes to the site through your link and registers for their own account will be spreading your influence while they spread theirs. That way, you get some benefit from influencing people who are influential themselves. We will give a diminishing, fractional credit (1/2, ¼, 1/8 etc ) for clicks generated up to six degrees away from your original link.
A fun and interesting project, but also more serious implications when juding ROI and how important online influencer programs really are.
It actually reminds me of a recent study done by Yahoo! regarding Twitter influence. What they found was that influence on Twitter happens in small and shallow cascades. Where very few links were shared up to 8 steps away from the original source. And that these only reach thousands of people. However, share links is a different measure from clicked links.
So utlimately it should be interesting to learn of the final results from Fast Company, considering they are evaluation both on a clicked and shared link.
Want to participate? Help with my influence and start yours too! http://fcinf.com/v/ay5k
Did you keep your 3-D glasses from the last movie? Visit Jay Jays Dance-Off 3D at http://jayjays.com.au/danceoff and hope you can connect to the site.
Dancers in Jay Jays gear move across the screen and you can edit them or just watch the default show. Pretty fun to watch and play around with, but not as cute as the H&M kids flash mob ;-)
Beyond the mobile device itself, will the consumer or the developer make it a success?
Appcelerator did a study among developers and found that they are very interested in developing applications for the iPhone and Android.
Perhaps this will ultimately decide which mobile devices will be successful in the long term. Or is the consumer driving sales, which in turn drives the developers’ interest? It’s the tale of the chicken and the egg. Either way, it looks like the iPhone and Android are pretty safe for the next five years and Web based sites or platforms should be built to work on both. So time to beef up on your HTML5 and move beyond Flash.